Project Type: Navigation & Logo Redesign
Challenge:
The client’s website had cluttered navigation and inconsistent branding, leading to user confusion and poor brand recall.
Our Solution:
Adapt Right redesigned the:
- Main navigation structure into a logical, easy-to-browse layout with a 2-level hierarchy.
- Logo and brand identity, aligning it with the store’s wellness theme.
- Ensured the header and menu were optimized for both desktop and mobile.
Result:
User engagement improved through simplified navigation and a clear brand identity. The website’s bounce rate dropped, and visitors spent more time exploring product categories.
