Best Online Reputation Management Tools

Are you looking for a Best Online Reputation Management Tools service provider that monitors and provides suggestions for your business? And thereby increase the reputation of your brand? Then, you need to access to ORM Service.

What is Online Reputation Management?

ORM is an abbreviation for Online Reputation Management. 

It is the practice of managing and influencing an individual’s, brand’s, or organization’s online reputation. 

ORM entails tracking, analysing, and responding to online mentions, reviews, comments, and feedback in order to shape the entity’s perception in the digital space.

What are the Necessary Features for A Online Reputation Management Tool?

A. Social Listening:

• Monitor and analyze media platforms and online sources
• Understand and listens to the customer’s opinions
• Provides access to data on competing brands and significant topics.

B. Sentiment Analysis:

• Uses advanced natural language processing
• Analyze sentiment behind online mention and conversation
• Determine the sentiments toward the brand.

C. Trend Analysis:

• Identify and track emerging trends
• Provides information on the current trends, consumer interest, etc.

D. Influencer Identification: 

• Identify influencers and critical individuals
• Identifying potential partners and collaborators.

E. Image Recognition:

• Track brand logos, product images, etc
• Helps to learn the importance of visual content to promote brands.

Here Is Your 12 Best Online Reputation Management Tools:

1. Brandwatch
2. Digimind
3. Brand24
4. Mention
5. Meltwater
6. Talkwalker
7. Sentione
8. Gatherup
9. Promo Republic
10. Buzzsumo
11. Youscan
12. Google Alerts.

1. Brandwatch:

Brandwatch is a robust market research and consumer insights platform. It assists businesses in gathering valuable data and insights from social media and online conversations. 

Special Features:

• Customizable and intuitive interface
• Tracking and analytical capabilities
• Social listening
• Customer analytics
• Brand monitoring
• Spotting emerging brands and recent trends
• Ai technology to capture ups and downs.

Pros: 

• Social listening and analytics capabilities
• Extensive data importing from various platforms
• Engagement with customers
• Understanding and monitoring visual content

Cons:

• Hard for beginners
• High pricing for tools
• Review and response are less considered.

Pricing:

Plans are highly customizable

• Consumer intelligence for researchers and analysts
• Social media management for social media managers
• Influencer Marketing for data-driven organizations.

2. Digimind:

It is a competitive and comprehensive social media monitoring platform to provide insights into different brands, competitors and industry. 

Special features:

• Intuitive and impressive functionality
• AI powered
• Track competitor brands
• Natural language processing
• Reputation Management
• Influencer identification
• Campaign analysis
• Trend tracking.

Pros:

• Advanced sentiment analysis
• Monitoring across multiple platforms
• Trend analysis
• Intuitive data visualization
• Reporting capabilities
• Competitive analysis.

Cons:

• Difficult for beginners
• Limited focus on review management and response
• Limited customer service
• Some platform integrations are difficult.

Pricing: 

• With unlimited queries/topics, an estimate of total monthly mentions
• With unlimited mentions, an estimate of the total number of queries required per year.

3. Brand24:

This is a social media monitoring tool that helps track and analyze a business’s reputation.  

Special features:

• Specific campaigns for each brand
• Automatic mentions and keywords
• Filtering of data
• Configurable alerts
• Competitive alerts
• Audience segmentation
• Dashboard
• Influencer tracking
• Newsletter monitoring.

Pros:

• Easy to use platform
• Coordinated follow-up process
• Real-time monitoring
• Simple organization on the platform.

Cons:

• GLITCHy Mobile App Service
• Limited language support
• Pricing for is high.

Pricing:

• Individual, $79/month
• Team, $149/month
• Pro, $199/month.

4. Mention Is One Of The Best Online Reputation Management Tools ⭐⭐⭐:

Mention is a well-known online reputation management tool that specialises in social media monitoring and tracking brand mentions. 

It enables businesses and individuals to monitor their online presence, track brand or keyword mentions, and gain valuable insights from social media conversations.

Special features:

• Audience segmentation
• Competitive analysis
• Configurable alerts
• Customer engagement
• Dashboard
• Influencer tracking
• Reputation management sentiment analysis
• Trend tracking
• Boolean search to quality of results.

Pros:

• Monitoring of social media across multiple platforms.
• Notifications and updates for brand mentions in real time.
• Sentiment analysis is used to determine the tone of online conversations.
• Identification of influencers for targeted engagement
• Alerts and comprehensive reporting is Customizable
• Various brand monitoring options
• Free thirty day  trial.

Cons:

• Limited features and higher price for some tools
• Slower customer service
• There is a lack of focus on other online sources besides social media
• It may take some time to navigate and fully utilise the user interface

Pricing:

• Solo $41/month(Essential social listening and publishing capabilities)
• Pro $83/month (Enhanced social listening for teams including reporting features)
• ProPlus $149/month  (Specify your monitoring results and improve team collaboration)

5. Meltwater:

Meltwater, founded in 2001, is the world’s first online media monitoring tool, assisting businesses in monitoring their brand reputation, tracking media coverage, and gaining valuable insights from online conversations. 

Special features:

• Media monitoring
• Social media monitoring
• Sentiment analysis
• Competitive intelligence
• Influencer identification
• Customizable dashboard reports.

Pros:

• Capabilities for extensive media and social media monitoring.
• Alerts and notifications for relevant mentions in real time.
• Sentiment analysis is used to determine the tone of online conversations.
• Competitive intelligence is used to monitor the activities of competitors.
• Identification of influencers for targeted engagement.
• Customizable dashboards and extensive reporting capabilities

Cons:

• Pricing information is not publicly available and may vary depending on business requirements
• Because of the platform’s robust capabilities, the learning curve for beginners is steeper

Pricing:

• Essentials (basic are offered to enhance the brand )
• Suite (unified solution with integrated)
• Enterprise (specialized solution for global brand that provides with consumer and market intelligence)

6. Talkwalker:

Talkwalker’s features provide comprehensive insights into their brand reputation, social media performance, and online conversations. 

Special features:

• Audience segmentation
• Competitive analysis
• Configurable alerts
• Customer engagement
• Dashboard
• Impact scoring
• Influencer tracking
• Reputation management
• Sentiment analysis
• Trend tracking
• Visual analytics

Pros:

• Outstanding visualisations for trending topics,’sentiments
• Free search function for quick results
• Extensive listening
• Platform that does everything
• Capabilities for comprehensive social media listening and analytics.
• Access to social media data and mentions in real time.
• Advanced sentiment analysis is used to comprehend sentiment trends.
• Trend analysis is used to identify new topics and discussions
• Identification of influencers for targeted engagement.
• Dashboards and reporting features for data visualisation that can be customised

Cons:

• Because of the platform’s robust capabilities, it is difficult for beginners.
• Pricing information is not publicly available and may vary depending on business requirements.
• Tagging can be time-consuming to update.
• The learning curve is steep.
• Similar to other market tools
• User interface that is difficult to use

Pricing:

the pricings are customizable according to specific needs but here are the features in each plan.

7. Sentione:

SentiOne is a social listening and online reputation management tool that assists businesses in monitoring and analysing online conversations, tracking brand mentions, and gaining valuable insights into brand perception. 

Special features:

• Social listening
• Sentiment analysis
• Competitive analysis
• Influencer identification
• Real time alerts and reports
• Protect brand reputation discover new sales opportunities
• Explore the value of audience insights

Pros:

• Social listening that spans multiple platforms and online sources.
• Notifications and alerts for important mentions in real time.
• Sentiment analysis is used to better understand brand sentiment.
• Analyse competitors’ online presence using competitive analysis.
• Identification of influencers for targeted engagement.
• Data analysis reports and visualisations that can be customised

Cons:

• Some advanced features may necessitate more expensive plans.
• The user interface could be more user-friendly.
• Pricing information may not be readily available and may vary depending on business requirements.

Pricing: 

SentiOne provides customized pricing based on specific business needs.

• Team plan: 300USD/month.

8. GatherUp:

GatherUp (formerly GetFiveStars) is a customer experience and online reputation management platform that helps businesses collect and manage customer reviews, gather feedback, and improve their online reputation.

Special Features:

• Review collection and management
• Multi-channel Review Monitoring
• Review widgets and display
• Feedback and survey tools
• Sentiment analysis and reporting

Pros:

• Simplifies the collection and management of customer reviews.
• Monitors review across multiple popular review sites.
• Review widgets that can be customized to display positive feedback on websites.
• Survey and feedback tools for gathering customer insights.
• To track performance, sentiment analysis and reporting features are available.

Cons:

• Pricing information is private and varies depending on business requirements.
• Some advanced features may necessitate more expensive plans.
• Beyond reviews, there is a limited focus on social media monitoring.

Pricing:

Pricing is determined according to the location.

9. Promo Republic:

PromoRepublic is a social media management and content creation platform that provides businesses manage the social media presence, create engaging content, and schedule posts across multiple social media platforms.

Special features:

• Social media content calendar
• Content library
• Graphics Editor
• Post scheduling and publishing
• Social media analytics
• Collaboration and approval workflow
• Automated publishing
• Multi account management
• Brand tracking
• Content management

Pros:

• Excellent scheduling automation
• Functionality for saving posts
• Free educational materials
• An easy-to-use interface and intuitive content creation tools.
• A large library of content templates for a variety of industries.
• Features for efficient scheduling and publishing.
• Workflow for collaboration and approval for team collaboration.
• Basic social media analytics for performance tracking.

Cons:

• The capabilities of advanced analytics may be limited.
• When compared to dedicated design tools, customization options may be limited.
• Pricing plans may not include all features, and some features may necessitate more expensive plans.
• There is no bulk upload feature.
• Third-party plugin and app integration is lacking.
• There is no client collaboration feature.

Pricing:

• Small company, $49/month
• Agency, $79/month
• Custom pricing

10. BuzzSumo:

It allows you to search the internet for any content that contains your search term. It also assists businesses in locating popular content, analyzing industry trends, tracking brand mentions, and identifying influential content creators.

Special features:

• Content Discovery
• Competitor analysis
• Influencer research
• Social media monitoring
• Content analysis and insights
• Audience segmentation
• Competitive analysis
• Configurable alerts
• Dashboard
• Impact scoring
• Influencer tracking trend tracking

Pros:

• Excellent tools for creating high-performing content Effective content suggestion tool
• Simple to use interface
• Capabilities for comprehensive content discovery and analysis.
• Analyse competitors to identify top-performing content and influencers.
• Monitoring social media for brand mentions and reputation management.
• Insights and analytics can inform content strategy.
• Reports are simple to understand and have an easy-to-use interface.

Cons:

• Some advanced features, such as influencer outreach and competitor backlink analysis, may necessitate the purchase of a more expensive plan.
• Pricing may be higher than for comparable tools.
• In comparison to dedicated social media management tools, it has fewer social media management features.
• Prohibitively expensive price points
• Confusing interface with large features

Pricing:

• Pro, $79/month
• Plus, $139/month
• Large, $239/month
• Enterprise, $499/month

11. Youscan:

Youscan is a social media listening and online reputation management tool that assists businesses in monitoring, analysing, and managing their brand reputation across multiple online channels. 

Special features:

• Competitive analysis
• Configurable alerts
• Sentiment analysis
• Trend tracking
• Visual analytics
• Social media listening
• Crisis management
• Customizable dashboards and reports

Pros:

• The mentions search function is excellent
• User-friendly interface
• Simple keyword configuration
• Third-party integrations are simple.
• Advanced sentiment analysis is used to better understand brand sentiment.
• To deal with reputation-threatening situations, crisis management features are available.
• Analyse competitors’ online presence using competitive analysis.

Cons:

• Price points that are prohibitively expensive
• Customer service languages are limited.

Pricing:

• Standard at $1000.00 per month.
• Pro at $1500.00 per month.
• Insight at $3000.00 per month.

12. Google Alerts:

Google Alerts is a free and easy-to-use online tool from Google that allows users to monitor and receive email notifications about specific search queries or topics of interest. Moreover It Is The Trusted, Best Online Reputation Management Tools & Free to Use.

Special features:

• Keyword monitoring
• Customization options
• Reputation monitoring
• Industry insights

Pros:

• Easy to use
• Easy Setting up of alerts
• Customizable options
• Monitoring of specific keywords

Cons:

• Limited in-depth analysis
• Less advanced features
• Not specifically derived for comprehensive ORM

Pricing: Google Alerts is a free service provided by Google.

FAQs’ On Best Online Reputation Management Tools:

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